Designing (Another) Onboarding Journey

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Honeydew is a dating + social app which pairs users according to their Myers-Briggs Personality Type.

The target user base for dating apps had largely habituated to how a standard dating service operates, making the onboarding process for most of these apps straightforward.

However, Honeydew’s particular quirk added an interesting challenge to the mix.

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These were the original Profile Maker screens. Users must click through all four screens in order to complete the account-initiation process:

The questions and their choices needed more context, but putting more text in this flow would cause too much friction.

Honeydew’s onboarding process aimed to determine the Myers-Briggs personality type of a new user through four simple screens.

To a user who has taken the Myers-Briggs test, these jargons made a modicum of sense. They could complete the four screens using their memories of the test.

Other users were out of luck.

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Here was my improvement:

I reframed the questions into prompts (which needed no additional context), and rewrote their corresponding choices.

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For example, the original qualifier “Observing” could be interpreted in multiple ways. The Myers-Briggs test itself needed three paragraphs to explain all aspects of an “Observing” personality. “Observers” are focused on the present; hands-on; prefer immediately actionable options over distant prospects. In fact, from the definitions, Observers don’t seem to be very “observant.”

I absorbed those three paragraphs, condensed relevant portions, and chose “idealistic” as the replacement term. I was only interested in the dating and general socialization aspects of the definition, and decided “idealistic” to be a good summary.

Furthermore, I uncapitalized the qualifier choices. “Complete the sentence” made this onboarding journey feel more interactive and natural.